Portfolio / Corporate site
Sometimes the brief is just the site.
Freight Haul 360 moves cargo: full truckload, partial loads, intermodal, warehousing. What it needed was not operations software — it had that — but a digital presence explaining to a new customer what it does, how far it reaches and why to trust it. We built exactly that: the information architecture and the WordPress site, with 7 services that explain themselves and a form that asks what has to be asked before anyone can quote.
01The brief
A carrier with no way to introduce itself.
In freight the site does not close the sale: it opens it. The work gets contracted by talking, negotiating rates and checking insurance. But before that call there is someone — a logistics director, a manufacturer with product to move — looking for suppliers and dismissing in thirty seconds anyone who cannot explain what they are good at.
The brief was to build that layer: a corporate site that sorts the services, holds up the commercial conversation and leads to an enquiry. Nothing more, and that is the important part. The temptation in this sector is to promise technology — tracking, dashboards, integrations — the business does not have. This project was defined by the opposite: doing well what it actually was.
What the site had to answer
- 01What the company does, in one line
- 02What kind of freight it handles
- 03How each service gets contracted
- 04Why it can be trusted
- 05How to ask for a quote
- 06What happens to my data
Our role
Information architecture, navigation structure, design and development of the WordPress site with Elementor, the service pages, the enquiry form, the FAQ and the legal pages. The visual identity is the client's; here it was applied, not created.
02The structure
Seven services that do not read the same.
Full truckload and partial loads sound alike and get contracted differently: one is requested by whoever fills a trailer, the other by whoever ships six pallets. Putting them on one page makes the reader translate, and in B2B whoever has to translate leaves.
Seven services, seven addresses.
Full truckload, less than truckload, intermodal, warehousing, distribution, logistics consulting and heavy hauling. Each with its own page, its own explanation of how it works, and its own button to talk to someone.
“How it works” before “why us”.
Every service page opens by describing the procedure — initial consultation, understanding the freight, quoting, coordination — rather than with adjectives. Someone contracting freight for the first time needs the map before the argument.
5 pages nobody reads and everybody requires.
Legal notice, disclaimer, cookies policy, refund policy and opt-in policy. In freight the contract starts before the call, and a corporate customer checks that they exist.
03The scope
What this project was not.
A website, not a platform.
This case could be told as a logistics system. It would take saying “digital infrastructure”, dropping the word tracking somewhere, and letting the category do the rest. It was not: the scope was the web layer, and presenting it otherwise would be selling smoke with our own name on it.
We say it because it decides how everything else reads. A corporate site done well is not a consolation prize: it is the piece a freight business needs to be taken seriously before the first call. And it is judged on whether it answers the buyer's questions, not on how many features it has.
ExplainHoldEnquire
04Visual system
Signal red on sober paper.
The brand red: headlines and buttons
- HEX
- #BF1F2C
- RGB
- 191 · 31 · 44
Pressed states and deep bands
- HEX
- #7F151D
- RGB
- 127 · 21 · 29
The bright red of the calls to action
- HEX
- #FF293B
- RGB
- 255 · 41 · 59
Reading type, carrying the brand's hue
- HEX
- #400A0F
- RGB
- 64 · 10 · 15
Paper for the service pages
- HEX
- #FFFFFF
- RGB
- 255 · 255 · 255
05The system
From the search to the quote request.
The path is deliberately short. Nobody buys freight online: the site exists so the person arrives at the call knowing what to ask, and so the sales team receives an enquiry with enough information to answer it.
WordPress · Astra
Manageable siteService pages
Seven ways inWPForms
Quote requestFAQ
Objections resolvedLegal pages
Terms and consentSales contact
Where the conversation goes
- 01
They arrive looking for a service
Not for the brand: for “intermodal” or “less than truckload”. They land on that service's page, and that page has to answer on its own.
- 02
They understand how it works
Every service explains its procedure step by step. That is what turns an abstract service into something the reader can picture contracting.
- 03
They check the company is real
The company section, its track record, its coverage and the phone number on show. In a category thick with brokers, existing verifiably is already a differentiator.
- 04
They settle the doubt that stalls them
The FAQ sits where it needs to: on its own page and again on the contact page, next to the form, which is where the last doubt appears before anyone writes.
- 05
They request the quote
The form asks what determines the price: origin and destination by ZIP, date, request type, whether it is long distance, and notes. Nobody can quote freight without those fields, and asking up front avoids the back and forth.
- 06
It continues by phone
The number — +1 (888) 618 2332 — sits in the contact page's header. In freight the real quote gets settled by talking, and the site does not pretend otherwise.
7 services · 5 legal pages · We go all the way
06The pieces
The site in production, as it is walked.
“Tailored solutions for…” with the headline rotating through the company's actual services. It is a simple, honest device: instead of an empty slogan, the homepage lists what can genuinely be contracted.
The client's logo in context: the red disc with the truck's silhouette formed out of speed lines, the name, and the promise — “We go all the way”. The identity came from the client; the site was built around it.
The grid that sorts the catalog: full truckload, less than truckload, warehousing, consulting, intermodal, distribution and heavy hauling, each with its icon and its way in.
The template serving all seven: a cover with the service's name, one direct action, and beneath it the “how it works” written in prose before any sales argument.
Origin and destination by ZIP, date, request type and notes — the fields that make a quote possible. Beside them, the FAQ accordion: the last objection gets settled without leaving the page.
One centred block of text to tell the company's story, with no stock photography and no inflated figures. In B2B, restraint reads as seriousness.
Its own page, on top of the contact accordion. It is the content that answers at night, when whoever is comparing suppliers is not going to call anyone.
The same walk in one column. An industrial buyer reviews suppliers from a phone between meetings, and the service menu has to stay navigable there.
07The work
What is published.
Figures checked against the live site on 25 August 2026: the pages and the stack were read from its own API rather than from the delivery document.
- 7
- Services with their own page, content and CTA
- 5
- Legal pages published
- 1
- Enquiry form asking origin and destination
- 0
- Tracking or dispatch features: not the scope
08The status
Still standing, three years later.
The delivery document left the domain's status to be confirmed. It is confirmed: freighthaul360.com is still online, with the 7 service pages responding, the sitemap being served, and organization structured data on the homepage. Page modification dates put the build in 2023, so the site has been running for years without anyone having to rebuild it.
That is the result a corporate site can honestly claim. What comes next — reviewing the duplicated copy between services, tightening the metadata, and deciding whether a seven-service catalog still reflects what the company sells today — is content maintenance, done from WordPress itself without touching the development.
How it is built
- 01WordPress · tema Astra
- 02Elementor Pro
- 03Forms with WPForms
- 04Rank Math · Google Site Kit
- 05Hosted on Hostinger
- 06Montserrat and Poppins from Google Fonts
- 07Organization and website structured data
- 08Sitemap generated and served
What this case does not claim
There are no traffic, enquiry or sales figures: they were not measured and they are not ours. And there was no logistics platform, tracking or dispatch — the scope was the site, and presenting it as anything more would be exactly the kind of promise this project avoided.
More of the work
A corporate site done well is not a consolation prize: it is the interview beforehand.
Freight, industry, technical services: when the sale closes by talking, the site does not have to sell — it has to make the call happen, and make it arrive informed.
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