Portfolio / Product and marketplace
A small community with a daily need.
Finding kosher food in Colombia means knowing by heart who certifies what: which butcher, which bakery, which restaurant, and until what hour. KosherBee gathers that scattered supply in one place — restaurants, grocery stores, butchers, bakeries, caterers and food trucks — and turns it into something you order from a phone. We built its digital product and the site that presents it, distributes it, and recruits the merchants who fill it.
01The brief
The supply existed. The directory did not.
In a small community, kosher information travels by WhatsApp and word of mouth: who got meat in this week, which bakery's certification is current, which restaurant closes before shabbat. It works — until someone arrives new in the city, or a business wants to sell beyond the customers it already has.
The brief was to turn that informal network into a product: an app where the supply is ordered by type of business, searchable and filterable, and orderable; and a site that distributes it while recruiting merchants into the catalogue. Colombia first, with a model meant to repeat in other countries.
What ordering kosher has to settle
- 01Which businesses hold current certification
- 02Which category each one covers
- 03What is available today, and at what price
- 04Whether they deliver or you collect
- 05How to pay without calling
- 06How you know the order is on its way
Our role
Design of the mobile product — category architecture, search, business page, menu, cart and order tracking — and the build of the site: download landing, merchant acquisition, web store and content.
02Architecture
One product, three audiences.
A two-sided platform fails when it only speaks to one side. Three readers live here, and each gets a door from the home page.
Search, choose, order.
Categories by type of business, search with filters, a business page with menu and reviews, cart and order tracking. The promise is plain: find kosher nearby without having to ask anyone.
Join the catalogue.
Every category on the home page carries its own call to join the community, and the site has a partners page: growing the catalogue is part of the interface, not an email buried in the footer.
Order from the web.
Not everyone installs an app to try something. The site carries its own store and a call to order from the browser, which doubles as a window for anyone still deciding.
03The idea
What this product had to settle.
Kosher isn't a food category. It's a condition of trust.
A user here does not choose on a craving but on compliance: if the business is not certified, it does not exist for them. That changes the product — certification is not an ornament on the page, it is the filter deciding whether something is shown at all.
So the architecture starts with the type of business rather than the dish: restaurants, grocery stores, butchers, bakeries, caterers and food trucks. That is how the community already thinks about its supply, and respecting it is what makes the app feel built for them instead of adapted from a generic delivery app.
FindTrustOrder
04The journey
From craving to order on its way.
The same journey, on the phone or in a browser. These are the pieces holding it up and the stages an order crosses.
Mobile app
Discovery and orderingMap and proximity
Businesses nearbyCertification
The deciding filterPayment
Card or cash on deliveryTracking
Order statusSite and store
Download and web orders
- 01
Enter by category
Restaurants, grocery stores, butchers, bakeries, caterers and food trucks. The first cut is the type of business, because that is how the community searches.
- 02
Search and filter
Search by name and cuisine, with filters to narrow down. In a small catalogue, filtering well matters more than returning thousands of results.
- 03
Open the business
Detail page with category, hours, location, reviews and menu. Kosher certification travels with the business across the whole interface.
- 04
Build the order
Menu items with photo and price, a cart, and discount coupons where the business offers them.
- 05
Pay
Checkout with a saved delivery address and payment by card or cash on delivery, which is still how a lot of Colombia buys.
- 06
Track it
Live status and push notifications: the part that turns a catalogue app into a delivery one.
- 07
Or order from the web
For anyone who would rather not install anything, the site offers its own store and the call to order from the browser.
- 08
Bring merchants in
Every category on the home page invites businesses to join, and the partners page explains how. No catalogue, no marketplace: recruiting supply is part of the product.
Six categories · two ways to order · one community
05The site
A landing doing three jobs.
kosherbee.com is not a brochure for the app: it is where it gets downloaded, where you can order without downloading, and where supply gets recruited.
The app, front and centre.
The product is on screen from the first block — search, restaurants, menus — with the store badges visible and repeated at the close.
What «kosher» covers here.
Three columns break the catalogue down: restaurants and pizzerias, stores and butchers, caterers and food trucks. Someone arriving cold understands the scope in ten seconds.
Web ordering and contact.
Its own WooCommerce store, contact forms and a partners section: the site catches what the app has not captured yet.
06The product
What defines the platform.
Figures for what is published and structured today — not downloads, not campaign numbers.
- 6
- Types of kosher business in the catalogue
- 2
- Ways to order: app and web
- 3
- Audiences with a door of their own
- 1
- Community, across Medellín and Bogotá
07Visual system
Honey on black.
Buttons · Accents · Brand
- HEX
- #F8BA0F
- RGB
- 248 · 186 · 15
Legible accent in text
- HEX
- #8A6200
- RGB
- 138 · 98 · 0
Headings and footer
- HEX
- #141414
- RGB
- 20 · 20 · 20
Soft backgrounds
- HEX
- #FFF7E3
- RGB
- 255 · 247 · 227
Long-form reading
- HEX
- #6B6B66
- RGB
- 107 · 107 · 102
08Typography
A poster condensed and a sans that steps back.
Anton
Aa Bb Cc — 0123456789
Regular 400 · single weight
System sans
Aa Bb Cc — 0123456789
Regular 400 · Medium 500
Sans · small caps
Aa Bb Cc — 0123456789
SemiBold 600
Discover Kosher Food & Groceries
clamp(34–58) · -1% · 400A complete Kosher Experience
clamp(26–42) · 0 · 400Butcher Shops · Bakeries · Food Trucks
clamp(18–24) · 0 · 400We connect the community with trusted kosher markets and restaurants, so ordering is as simple as opening your phone.
16 / 27 · 0 · 400Join Community · Download the app
12 / 16 · 10% · 60009The pieces
The product and its front door.
The app on screen from the first block — search, restaurants, dishes — with both store badges in view and a line stating what this is: the online marketplace for authentic kosher goods.
Restaurants, food stores and other services, each column broken down — pizzerias, butchers, bakeries, caterers, food trucks — with its own call for a business to join.
The journey inside the product: restaurant page, menu with photo and price, and the step into the cart. This is what the landing shows inside its mockups.
The close works both paths: download the app or order from the browser, over a footer gathering partners, legals and contact in Medellín.
An app's site is almost always read on a phone: the download and the proposition fit the first screen.
10The outcome
A pilot shaped like a product.
kosherbee.com is live and doing its job: it presents the app, explains the catalogue's scope by type of business, invites merchants to join, and offers web ordering for anyone who would rather not install anything. The proposition — centralising supply that used to live in WhatsApp lists — now sits in an interface the community recognises as its own.
The model is meant to repeat: the architecture by business type and the ordering flow do not depend on the city, so taking it to another country is a matter of loading a catalogue, not redesigning the product. That was the point of piloting in Colombia, and it is what got built.
Site stack
- 01WordPress · Hello Elementor
- 02Elementor Pro · Jeg Elementor Kit
- 03WooCommerce · ordering from the web
- 04WP Cafe · menus and reservations
- 05MetForm · forms
- 06Google Site Kit · measurement
- 07Rank Math · on-page SEO
- 08Hostinger · own CDN
What this case does not claim
Of the app, only what the site itself publishes is shown. The backend — database, authentication, notifications, payment gateway — is not described here: the handover listed it as suggested architecture, and a portfolio case should only tell what it can stand behind.
More work
A small market deserves a product of its own too.
When a community organises its supply over WhatsApp, the problem is not technology — it is shape. Sorting that information into categories, search and ordering turns a network of contacts into a market. The same holds for kosher, halal, gluten-free, or any niche still living in lists.
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