Portfolio / Multi-brand e-commerce
The sale happened inside the conversation.
La Tía de la USA buys original products from US stores and brings them to Colombia. Her channel was Instagram: the feed showed what arrived, and every purchase started with a direct message. We built her a store of her own on WordPress, Elementor and WooCommerce — 468 references organised by category, with prices, variations and online payment — without removing what makes the business work: you can still write to la Tía and have her find what the catalogue does not carry.
01The brief
A community buying by direct message.
Selling through Instagram works until the inventory grows. Yesterday's post sinks into the feed, the product that landed this week has nowhere to live, and every sale opens with the same question: «do you still have it?». The brand had the community and the warehouse; what it lacked was a surface where the stock could be seen whole and bought without asking.
The brief was to build that surface without switching off what already worked. Instagram is still where discovery and trust happen; the store is where that discovery turns into an order at any hour, with the price visible and no waiting for a reply.
Before: the limits of a feed
- 01The catalogue is whatever was posted
- 02What's in stock sinks between posts
- 03Every purchase starts with a message
- 04No categories, offers or new arrivals
- 05The warehouse stock is invisible
- 06The sale depends on the algorithm
Our role
Design and build of the whole store on WordPress, Elementor and WooCommerce: multi-brand catalogue architecture, a home page that works as a rotating window, product pages, cart and online payment, and the trust and after-sales modules around the purchase.
02Architecture
Let the inventory do the work.
In a store whose catalogue changes with every buying trip, the structure cannot depend on redesigning the home page every week.
The home page rotates with stock.
New arrivals, best sellers, trending, featured and offers are modules reading from the catalogue. Publishing what just landed means uploading it to WooCommerce, not rebuilding the page.
Multi-brand, not stuck in one vertical.
Fashion, footwear, beauty, tech, accessories and supplements sit alongside categories by type — men, women, kids, fragrances, phones, promotions — each showing its real reference count.
What isn't listed can still be bought.
When the product is not in the catalogue the visitor does not leave: they message on WhatsApp and la Tía sources it in the US. The store does not replace the service — it gives it a floor.
03The idea
What this store had to settle.
A store of your own doesn't compete with Instagram: it gives it somewhere to land.
The trust was already built in the feed, and that asset stays untouched. What was missing was the other half: that someone arriving from a story finds the product with its price, its size and its buy button, instead of an inbox.
So the site keeps the personal shopper's voice — shopping assistant, 100% original products, delivery anywhere in Colombia — and adds what a feed cannot: a permanent catalogue, search, categories, offers, and an order that closes without a conversation when the customer does not need one.
DiscoverBuyRequest
04The system
From feed to order, with or without a chat.
Two routes ending in the same place: self-serve purchase for what is in the warehouse, assisted sourcing for what has to be brought in.
WordPress · Elementor
Site and shop windowWooCommerce
Catalogue and ordersBold
Online paymentsWhatsApp
Special orders and adviceMailchimp
New arrivals and repeat salesSite Kit · Rank Math
Measurement and SEO
- 01
Arriving from the feed
The visitor comes from Instagram, a search or the link in bio, and lands on a home page opening with what the brand promises: a shopping assistant, original product, delivery anywhere in Colombia.
- 02
Search or browse
Header search and categories with an image and a real count: men, women, kids, fragrances, phones, accessories and promotions. The full catalogue is 468 references.
- 03
Find what just landed
New arrivals, best sellers, trending and offers hold the home page, so recent stock does not depend on someone remembering a story.
- 04
Open the product
Product gallery, price, category and tags, description, and the two seals that carry an imported sale: 100% original product and nationwide delivery.
- 05
Choose and add to cart
Quantity, variations where they apply — size, colour, format — and a cart with its total visible in the header throughout.
- 06
Pay online
WooCommerce checkout with Bold as the gateway: cards, PSE and the methods a Colombian buyer expects, without leaving for another site.
- 07
Or message to order it
If the product is not there, the WhatsApp button opens the same conversation as always: la Tía sources it in the US, confirms availability and price, and arranges the shipment.
- 08
Come back
A newsletter for arrivals and offers, Instagram as community and social proof, and the warranty, shipping, tracking and FAQ pages that carry the second purchase.
468 references · two routes to buy · one inventory
05Trust
Selling imported goods means proving the origin.
When the product comes from abroad, the objection is not the price: it is whether it is genuine and whether it arrives. The site answers both before the cart.
Bought in official stores.
The 100% original seal travels with every product page, and the promise is spelled out on the home page: bought in official US stores, not on a grey market.
Delivery anywhere in Colombia.
Nationwide coverage appears in the header, on product pages and in the footer, with dedicated order tracking, returns and warranty pages for what happens after payment.
La Tía still answers.
Shopping assistant, WhatsApp support and special orders: the human half of the business was not automated away — it got a store next to it.
06The catalogue
What is published today.
Figures from the site, not from a campaign: what a visitor can walk through on latiadelausas.com.
- 468
- References published in the store
- 7
- Categories with their own count
- 6
- Rotation modules on the home page
- 2
- Routes: direct purchase or special order
07Visual system
Trust brown and powdered pink.
Buttons · Headings
- HEX
- #714C44
- RGB
- 113 · 76 · 68
Bands and cards
- HEX
- #EDDDDA
- RGB
- 237 · 221 · 218
Product names
- HEX
- #2B211E
- RGB
- 43 · 33 · 30
Section backgrounds
- HEX
- #F6EFEC
- RGB
- 246 · 239 · 236
Descriptions and product copy
- HEX
- #646363
- RGB
- 100 · 99 · 99
08Typography
A friendly geometric, a neutral sans.
Red Hat Display
Aa Bb Cc — 0123456789
Medium 500 · Bold 700 · ExtraBold 800
Roboto
Aa Bb Cc — 0123456789
Regular 400 · Medium 500
Roboto · small caps
Aa Bb Cc — 0123456789
Medium 500
Tu Personal Shopper Online
clamp(34–56) · -2% · 700Explora nuestras categorías destacadas
clamp(24–38) · -1% · 700Air Jordan 1 Mid ‘Lucky Green’ · $ 680.000
clamp(16–20) · 0 · 600Only 100% original products, bought in official US stores, with fast and secure delivery anywhere in the country.
15 / 26 · 0 · 400Novedades · En tendencia · Ofertas
12 / 16 · 8% · 50009The store
From the home page to the cart.
Search, cart and direct contact up top; below them, the three promises that carry an imported sale and the way into the categories.
The shop opens with categories and their real reference counts — men, women, kids, fragrances, phones, accessories, promotions — plus sorting and internal search.
Gallery, price, original-product and nationwide-delivery seals, category, tags, description and purchase. Everything that decides an imported buy, on one screen.
The module that turns freshly landed stock into the home page: the newest arrivals, with prices and a direct path to the product.
468 references sortable by popularity, rating, newness or price, with its own search and the category index alongside.
Where a catalogue discovered on Instagram actually gets bought: a single-column grid, price and cart one tap away.
10The outcome
An asset of her own, not a borrowed profile.
latiadelausas.com is live with 468 references organised by category, rotation modules putting fresh stock on the home page, online payment through Bold, WhatsApp special orders, and the warranty, tracking and FAQ pages that carry after-sales. The brand's entire catalogue no longer sits inside a feed it does not control.
And the model funds its own growth: every US buying trip enters the inventory from WordPress and shows up by itself in new arrivals, in its category and in search. Publishing stopped being designing a post; now it is uploading a product.
Stack
- 01WordPress · Elementor Pro
- 02Premium Addons for Elementor
- 03WooCommerce · catalogue and orders
- 04Bold · online payments
- 05WhatsApp · special orders and support
- 06Mailchimp for WooCommerce
- 07Google Site Kit · Rank Math
- 08Hostinger · LiteSpeed
How it runs
Everything is managed from WordPress: add the product with its photo, price, category and tags. The home page modules — new arrivals, best sellers, trending, offers — read from the same catalogue, so the shop window updates itself with the inventory.
More work
If your shop lives in a feed, your catalogue has a three-day memory.
Selling on social builds trust and community, and nothing replaces that. But stock needs somewhere to stay put, with a price, a category and a buy button. That is what we build — without switching off the channel that already works for you.
Tell us about your project