Core Web Vitals: why your website is losing customers
Every extra second of load time is a customer leaving without buying. Core Web Vitals measure exactly that — and Google uses them to decide who ranks first.
What are Core Web Vitals?
They're three metrics Google uses to measure a site's real experience: how fast the visible content loads, how fast it responds to a click, and how visually stable it is while loading.
A site that fails these metrics doesn't just lose Google rankings — it loses sales, because users simply leave.
How do you improve them in practice?
Most problems come from unoptimized images, unnecessary code, and slow hosting — all fixable without redesigning the site from scratch.
- Optimize and compress images by default
- Only load the code the page actually needs
- Use hosting or a CDN with good latency in LATAM
- Measure with real user data, not just lab results
Is your site loading slowly and you don't know why?
We run a technical audit and get your Core Web Vitals into the green, without sacrificing design.
See our web development service