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Case study: from page 3 to position 1 on Google

This client had been stuck on page 3 of Google for their main keyword for two years. In 90 days, with a technical and content plan, they reached position 1. Here's how we did it.

What was the starting point?

The site had decent but scattered content, no authority structure, and a technical foundation with indexing errors that Google was silently penalizing.

The client had tried generic SEO before: publishing articles with no strategy behind them. Traffic wasn't moving.

What did we change in the strategy?

We restructured the site around a topic cluster and fixed the technical foundation first — without that, even the best content wasn't going anywhere.

  • Technical audit and indexing error fixes
  • Content architecture as a pillar + subtopic cluster
  • Rewriting the pages with the highest purchase intent
  • Building authority with internal and external links

What was the result?

In 90 days, the main keyword went from page 3 to position 1, and the site's organic traffic quadrupled.

Today that client leads their category on Google, and sales from organic search are their most profitable channel.

Want a success story like this one?

We apply the same technical and content approach to brands that want to lead their category on Google.

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